I recently had a discussion with a friend that got me started thinking. This friend mentioned that she was starting to think that there was a difference between blogs that were written in a journalistic style with most posts being educational and well researched versus a blog that is written in a different fashion such as a journal of your pet’s activities or musings about your pet’s thoughts or entertaining stories about your pet. You get the idea.
I don’t have any definitive answers here. I don’t think one type of blog is better than another. They’re just different and each serves a different purpose. I do however think it’s an interesting conversation and a fascinating subject.
I would classify both of my blogs, this one and my pet care blog (Pet Health Care Gazette), as authoritative. I do occasionally on my pet care blog attempt a “fun” post, particularly in conjunction with advertising campaigns such as the recent campaign I participated in with Subaru, but the vast majority of posts are informational in nature and written in a journalistic style in which I try to present accurate and up-to-date information. The same is true for this blog with very few exceptions.
I certainly don’t feel that other types of pet blogs have smaller audiences or less dedicated readers. In fact, there are plenty of blogs that have larger audiences than my pet care blog. And there are audiences that are at least as dedicated to those blogs as my readers are, if not moreso. My audience is a pretty targeted audience whereas, at least in some cases, other audiences may be a bit broader.
I think the main difference between these two types of blogs rests with the intent or purpose of the blog itself. I do believe that readers come to different blogs with different expectations. My readers come for information and education. They trust me to provide accurate health care information they can trust in to help them make decisions regarding their pet’s care. They do not come to be entertained. Entertainment is not my strength. It is not where my talent lies. I envy those that do that have talent but I recognize that I do not and do not try to be something that I am not.
The other difference I think is in how the individual blogger is perceived. I do believe that a blogger that writes a primarily authoritative blog is likely to be perceived as an expert in their niche moreso than a more entertaining type of blogger.
There are also blogs that are a cross between the two. These blogs provide both entertainment through amusing stories and chronicles as well as authoritative fact-based information. Bloggers who can pull off this mix successfully are probably the most successful of all. I can think of several blogs/bloggers that do this very successfully and these blogs are the ones I most look forward to reading.
What do you think? Please feel free to speak up and share your thoughts.