People blog for many reasons. Some people blog as a means of marketing themselves, their product, or their business. I fall into this category for the most part. But there are plenty of people who dream of becoming a professional blogger, working for yourself from home and during the hours you choose. In some cases, there might even be some overlap between these two groups, people who establish their own business using their blog to grow it.
Is becoming a professional blogger a realistic goal? Can you actually make a decent living this way? Some people do. The blogger featured in the slideshare presentation belongs claims to be one of these people. Nobody would argue that Darren Rowse of Problogger.net and Brian Clark of Copyblogger.com have done well for themselves as professional bloggers.
Within our industry, what started out as three people with a desire to bring the pet blogging community together and help us all learn how to blog more effectively has grown into a full-fledged media company known as BlogPaws. BlogPaws currently features an active online community, an advertising network, an annual conference that draws some of the top talent in the blogging and social media industry as speakers and much more. And they continue to grow and expand. BlogPaws has also created, of course, a very successful blog.
So, yes, it is possible to make a living as a professional blogger. However, it’s not an easy process. And certainly not one that is guaranteed success. Perhaps it can be best equated with the wish to become a professional actor or musician. Many are called but only a select few succeed and then only through hard work and talent. (Well, talent is essential when it comes to blogging anyway. Sometimes I wonder about the movie and music business but that’s a totally different conversation so let’s not get off track. Hopefully, you get the point.)
The slideshare presentation below offers some interesting thoughts on who can become a professional blogger and how. It’s worth a few moments of your time to scroll through the slides. When you’re looking through the slides, pay special to the following:
- The mechanism of making money (slide 10).
- Is blogging for you? (slide 13). Blogging is hard work. It’s not a get-rich-quick scheme.
- Where to blog (slide 15). Personally, I prefer a self-hosted WordPress blog.
- Blog is business (slide 16). Like anything else, you need to do your research to be successful.
- Setting up a blog (slide 20). The theme you use is important. It impacts the appearance of your blog. As they say, you only get one chance to make a first impression. Some themes are much better crafted than others. Of the three listed here, I really like Thesis and use it for all my blogs. I know lots of bloggers that use Genesis though and I’ve heard only good things about this theme as well. I’m not familiar with Themeforest so I can’t comment on that one. These are all WordPress themes.
- Traffic driver for your blog (slide 21). It’s always a good idea to use all the options at your disposal. Don’t put all your eggs in one basket, so to speak. That being said, I will admit that I use primarily SEO and social media to drive traffic to my blogs. I have used email marketing in the past and it definitely can be successful. I admit I should be making use of it. However, time constraints come into play in my decision here. It doesn’t mean I don’t think email marketing is not a good idea though.
- Ways of making money (slide 25). This is probably one of the most important slides in the presentation. There are many ways to make money from your blog. Don’t be afraid to think outside the box here. Realize that this is not an all inclusive list either. However, it offers some good basic ideas.
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