Let me say, up front, that I enjoy blogging and I do care very much whether my blogs are read. Or more specifically, I care that they’re read by the right people, the people who are able to benefit by the information and advice I offer in my blogs.
So why am I writing this post? I’m writing it because I came across this post by Hila Ratzabi that talks about blogphobia. In it, the author discusses her disdain for blogging and indicates that she intends to start a blog, not caring whether people read the blog or not.
I’d like to take a few moments to share my thoughts about these topics.
Should You Blog if You Dislike Blogging?
That’s a personal decision that you will need to make for yourself. However, if you truly hate to blog, your dislike will come through in your writing. If you enjoy blogging and you write about something you are passionate about, that also will come through in your posts. In other words, you can’t fake it. People will know if you don’t like what you’re doing.
Are Bloggers Writers?
This is a quote from Hila’s post:
“I’m a writer. I think presenting writing quickly on the Internet is the opposite of what writing is about. Writing should be slow, deliberate, well-crafted, edited, revised, and should only be published when it’s really ready. So blogging turned me off immediately.”
I take issue with this statement. Bloggers are writers. Speaking for myself, when I publish content, it is well-crafted, edited, revised and only published because it is ready to be published. I take pride in my writing and in my blogs. And most of the serious bloggers that I know feel the same. Even those bloggers that create lighter more humorous content than I typically do still take pride in their work. I consider myself to be every bit as much a writer as Hila. Granted, I don’t write poetry or essays. That’s not where my talent or my expertise lies. That does not, however, make my work any less important or less professional.
Should I Care Whether People Read My Blog?
This is another question that only the individual blogger can answer. The answer will depend on your goal. Some blogs are meant to be only a personal diary or journal, a place where you can write out your thoughts and develop your ideas. Or your goal may be to share your feelings and emotions with those close to you. There’s certainly nothing wrong with keeping that type of blog. And you may truly not care whether your blog is read by the masses and that’s fine too.
On the other hand, if you’re blogging to gain attention for your business or if your blog is your business, then you need readers. Ideally, you want targeted readers in large numbers. However, a smaller number of targeted visitors that benefit from your content in some way is preferable to large numbers of visitors that care nothing for what you have to say.
It may sound as though I’m criticizing Hila. I’m really not. She is not the first person who has expressed these types of thoughts either. My advice is to blog only if you enjoy doing so and don’t let anyone devalue your work or your worth. If you have a business and wish to start a blog but you really don’t like blogging, perhaps there is someone else in your business who would take on the task. Or you can outsource the services, though there are both advantages and disadvantages to hiring an outside source to represent your business.
What about you? Do you like blogging? Are you passionate about what you blog about? Or is blogging a chore that you approach with dread? We invite you to share your thoughts and experiences.