Is Social Media on the Way Out?


Is social media dying? Or will it simply be reinvented? (Photo credit: sitmonkeysupreme)

Almost every day, I see reports like this one wondering whether Facebook is on its way out or this one trying to figure out if blogging is dead.

I’m not a fortune-teller and I don’t believe any of us, even Mark Zuckerberg, can look into the future and tell us what’s going to happen. Still, I can fairly confidently say that social media is not dying. It’s not on its way out. It may evolve and change over time. Ten years from now, what we call social media may be totally different than it is now. Facebook may not be the cat’s meow. Pinterest may not what everyone is woofing about. They may go the way of MySpace or they may change and evolve into something quite different than they are today. But either way, there will be some form of media that keeps people in touch with each other, keeps them informed and keeps them entertained.

How do I know that? Well, technically, I don’t. Not for certain. But take a look at history. First there was the written letter, so important at the time that it was carried cross country by Pony Express. With time, our current mail system evolved. And now that system appears to failing. In the meantime, email became all the rage. People were able to connect and communicate with each through their computers and then through their smart phones. Direct messaging was born. Now there’s Facebook and Twitter.

The spoken word? First, there was the telephone, which still plays a huge role in our lives. But now our phones are much more complex. They’re smaller and capable of doing so much more than just allowing us to make a phone call. My once-treasured digital camera now sits on a shelf by itself, right next to my digital video recorder. That’s because I can take photos and shoot video with my Blackberry. And navigate via GPS, check my email, pop in on my Facebook page and Twitter account, and read a chapter or two of my favorite novel or watch an episode of a favorite TV show. And probably a lot of other things I’ve yet to discover, all from my cell phone.

Entertainment? Radio once was our most popular form of entertainment. Then there was television. I can still remember the first television show I watched on a colored TV set. That was a big deal back then. (It was Lost in Space, I was about 7 years old and was at my best friend’s house watching with her family on their brand spanking new television set.) There were about three channels then, four if you counted PBS (because sometimes you could see the picture and sometimes you couldn’t on that channel back then.) Then there was cable television, with its hundreds of different channels. What will come tomorrow? Who knows?

My point: Everything changes. Our technology reinvents itself on a regular basis. That’s not necessarily a bad thing. It’s just a fact of life. So, will social media die? I doubt it but our grandchildren’s idea of social media might be very different than ours. Blogging? Will it die? Hmmm…I don’t know for sure. But I doubt it. But again, the blogs that your grandchildren read might not be the WordPress or Blogger blogs that we see today. They might be something totally different. Time will tell.

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About Lorie Huston, DVM

Lorie Huston is an accomplished veterinarian, an award winning blogger, a talented author and a certified veterinary journalist. She is available for writing assignments, blogging and social media consultation, and SEO strategy.

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  • Gini Dietrich May 22, 2012, 12:35 pm

    I totally agree social media is not dead…or dying. It’s evolving, but not dying. It’s been fun to watch business leaders change their minds about social in the past four years. At first it was a fad. Then they began to cautiously ask questions about it. Now they feel like they’re behind if they’re not using it.


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